Hey Reader,

Do you want to write your own sales emails? It seems like it should be easy, but something keeps happening and the email doesn't go out.

Maybe you post on LinkedIn instead or browse on the Insta.

Part of working with people is that I like to sign up for their emails. Kind of like an unofficial audit. It's been eye opening how many businesses don't send emails at all.

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Business email case study

Out of 200 business email newsletters I signed up for a month ago, only 15% are sending an email. Most of the 15% were retail items. I'm glad they're doing something, but one huge thing was missing!!

Saying thank your or at least a welcome message.

Now think, would you let someone walk into your business and not greet them? Would you ask any questions or at least tell them what you do?

I don't care what kind of business you have, you have to tell people what you offer.

I get it, business is tough thinking about little details is really hard.

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Here's a solution, check out Hoppy Copy, it's an email writing, copywriting system. Not just chatgpt on the free level. I'm talking about a complete way to create and share what you're business offers the world.

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You can hire me to write an onboarding sequence and build metrics, but If you're not ready for a large committement, then check out one of the strongest DIY setups with Hoppy Copy.

Imagine how great it would be for every customer to get 4-5 emails from you telling them how you can solve their problems or buy your products.

I love helping small businesses and I even use this myself to help as a starting point.

Why this works

• Guaranteed execution - someone signs up, they're guaranteed to get the information
• Starts a business relationship - It's the business's job to lead the relationship, not the customers.
• No one else does it - it's an easy way to stand out.
• Do one then repeat - You set it up once, then it repeats however you like

Every business needs to have a series of emails that cover these points:

• The pain point of the customer - show them you understand
• The solution you provide - continually forgotten
• Case studies, examples, or testimonials - help people understand in the real world
• How to get to the next step - continually forgotten

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Try Hoppy Copy to get started on a welcome sequence that will pay for itself many times over. There's a free trial too.

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There's a great example about the frequency of communication from Gary Keller who teaches real estate agents. It takes 8-12 points of communication for someone to mentally connect you with the problem or pain point you solve. It's even more important if you need to build trust, and you can't miss it.

I hope this helps you grow your business, you can always reach out for consulting or other email and copywriting needs.

Later,

Clayton

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