I help you scale and optimize your business through email marketing, business development, building systems, decision frameworks, revenue and cost optimization, and more. Scale and Optimize is the weekly newsletter so you can work on your business, not in it. Here's to lives worth living!
Did you know pain points change?
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Hey Reader, I don't like pain. I'm certain you don't like pain either. However, we have a business because somebody has a pain that you can solve. Now to the question. When is the last time you revisited the pain points of your customers? I went back through this process with an EOS coach this week and in only the past 6 months, I've realized that I have a different understanding of needs and pain points of some clients. I noticed patterns of problems that grouped together. Some of them might allow new products and services, but the rest could be a referral or sharing a new product. You can get a quick win this month by checking in with your customers and asking for more information about their business. That's an easy thing to do. It's also an easy thing not to do so decide to go do it!
Best, Clayton |
Friday Fast Track: Optimize Your Business in Minutes
I help you scale and optimize your business through email marketing, business development, building systems, decision frameworks, revenue and cost optimization, and more. Scale and Optimize is the weekly newsletter so you can work on your business, not in it. Here's to lives worth living!
Hey Reader, Do you want to write your own sales emails? It seems like it should be easy, but something keeps happening and the email doesn't go out. Maybe you post on LinkedIn instead or browse on the Insta. Part of working with people is that I like to sign up for their emails. Kind of like an unofficial audit. It's been eye opening how many businesses don't send emails at all. Business email case study Out of 200 business email newsletters I signed up for a month ago, only 15% are sending...
Hey Reader, Picture this: It’s Sunday afternoon, and your family is gathered around the dining table. Someone spills the iced tea, another cracks a bad joke, and yet somehow, through the chaos, you’re all working together—passing napkins, laughing, and solving the “crisis.” Sound familiar? I hope so. Now imagine bringing this kind of teamwork into your business. The same trust, open communication, and shared responsibility that keep your family functioning can be the backbone of a thriving...
Hey Reader, The myth to break today is the multichannel marketing myth. The second you start researching how to grow your business online, you're met with platitudes, magic bullets, and be everywhere. If you dig even deeper, you end up with some marketing mantra of 'be where the customer is'. Here's what I realized. The content you're reading is from marketers to tell you that you need marketers. To take it to the next step is the issue. Every marketer thinks their style is the only style...