Hey Reader, Picture this: It’s Sunday afternoon, and your family is gathered around the dining table. Someone spills the iced tea, another cracks a bad joke, and yet somehow, through the chaos, you’re all working together—passing napkins, laughing, and solving the “crisis.” Sound familiar? I hope so. Now imagine bringing this kind of teamwork into your business. The same trust, open communication, and shared responsibility that keep your family functioning can be the backbone of a thriving...
2 months ago • 1 min read
Hey Reader, The myth to break today is the multichannel marketing myth. The second you start researching how to grow your business online, you're met with platitudes, magic bullets, and be everywhere. If you dig even deeper, you end up with some marketing mantra of 'be where the customer is'. Here's what I realized. The content you're reading is from marketers to tell you that you need marketers. To take it to the next step is the issue. Every marketer thinks their style is the only style...
2 months ago • 1 min read
Hey, Reader, I remember an insightful conversation with a business owner who was already an expert in their field for years before starting their own business. You know what surprised me the most? He didn't know what metrics were important? He started a business doing something he already knew and stepping into an ownership position was a completely new setup for him. Here's what he told me. "It took me three years of tracking 20-25 things to narrow it down to knowing what 3-5 things I really...
3 months ago • 1 min read
Hey Reader, I don't like pain. I'm certain you don't like pain either. However, we have a business because somebody has a pain that you can solve. Now to the question. When is the last time you revisited the pain points of your customers? I went back through this process with an EOS coach this week and in only the past 6 months, I've realized that I have a different understanding of needs and pain points of some clients. I noticed patterns of problems that grouped together. Some of them might...
3 months ago • 1 min read
Hey Reader, January feels like the off-season for everything. Does your revenue feel as seasonal as farming and harvesting with a few months of the year making most of your sales? It's frustrating, and there's not always something that can be done to fix it. or is there... One thing that hits hard is when you have major dips in your revenue. The longer you experience swings in revenue, the more likely you'll get comfortable with those results. Comfort can be very dangerous, so what do you do?...
3 months ago • 1 min read
Hey there, Do you remember how magical things were as a kid? The part where you just showed up and something incredible happened. It's probably one of the coolest things to see the look of wonder and surprise on my kids' faces as they experience something for the very first time. Let's be honest though, I could probably just call something 'special' and they think it's cool, but I digress... So we were planning this family vacation, and one that we've desperately needed, and there's so much...
4 months ago • 2 min read
Hey there, Do you ever have those nights that you just can't sleep. There's probably a million things going through your head, or there's something that just keeps nagging your emotions and it's like....surprise, get on up out of here! Well, that's not exactly how it worked out for me. I have this fun little nightly ritual that I've had for decades, probably since I grew up in a desert region with dry air almost all the time. Chapstick, that's right, this one little thing is the hill that I...
4 months ago • 3 min read
Hey there, Scroll to the bottom for my Black Friday deal when you're done reading! I ran a triathlon some years ago and had one of the more humbling experiences of my life right in the middle of it. Probably not what you think since I didn't crash or break any bones. However, I did get an interesting glimpse into one of the most powerful things we endure as humans. To get you up to speed, an Olympic-distance triathlon is a 1-mile swim, a 25-mile bike ride, and a 10-k run (6 miles). I honestly...
4 months ago • 3 min read